Most tradespeople overthink their website copy. They think they need to sound corporate, use fancy language, or write thousands of words. You don't. The best website copy for a trade business is clear, direct, and answers the questions your customers are already asking before they pick up the phone.
Start with the basics: what you do, where you work, and how to contact you. That sounds obvious, but you'd be surprised how many trade websites bury this information. Your homepage should tell a visitor within five seconds exactly what services you offer and what area you cover. If someone has to scroll or click around to find out whether you work in their town, they'll go elsewhere.
Write about your services like you'd explain them to a neighbour. If you're a plumber, don't write 'We provide comprehensive plumbing solutions for residential and commercial clients.' Write 'We fix leaks, install boilers, and fit bathrooms across Armagh and Dungannon.' Real language builds trust. Jargon builds walls.
Include proof that you're good at what you do. A few sentences about how long you've been in business, how many jobs you've completed, or what your customers say about you goes a long way. You don't need a full case study for every job. A short testimonial and a photo of finished work is worth more than a page of marketing copy.
Finally, every page should have a clear next step. Whether it's a phone number, a contact form, or a 'Get a free quote' button, make it obvious and easy. People visiting your site are ready to hire someone. Don't make them work to figure out how to reach you.
A clean, professional website that represents your business. From £499.
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